Talking about the installation and after-sales of intelligent lock
Time:2022-12-27
Views:80
In recent years, the smart lock industry has become popular, and there are more installation and after-sales service platforms related to it. All major installation platforms have sprung up like bamboo shoots after a spring rain, and they have made every effort to seize one party‘s own land. However, in fact, if many installation platforms simply do the installation and after-sales of smart locks in one industry, life is a little difficult at present.
So, the smart lock industry has become popular, and the market has also risen. Can the installation and after-sales platforms also develop rapidly with the smart lock market? Can the installation and after-sales industry successfully break through with Didi‘s order distribution model? Most importantly, does the smart lock industry really need an installation and after-sales platform?
Today‘s installation and after-sales platforms in the smart lock industry are not as many as thousands of smart lock brands, but there are still 40 or 50. Among so many installation and after-sales platforms, some have their own installation teams, and some have only built a platform like Didi. However, due to too many participants and fierce competition, the first problem facing the current installation and after-sales platform is: does the smart lock industry really need such an installation platform? Who will stay in the end?
First of all, for the moment, most of the large installation platforms are online. However, with the rise of the new retail model, many big brands and well-known brands have achieved the synchronization of offline and online. Local dealers and agents can not only earn offline sales profits, but also do most of the online installation and after-sales work by local dealers and agents. Many brands have directly transferred the costs of installation and after-sales to their own dealers. Even though there are some orders for the installation platform, they are basically too busy for our own people.
For the manufacturer, the installation and after-sales services are completed by its own dealers, which can better guarantee the quality of installation and after-sales services. On the other hand, the costs incurred by installation and after-sales services make the dealers earn money, which is also a way to support dealers. Therefore, it is a win-win situation for dealers and manufacturers.
Secondly, since the current installation and after-sales platforms all want to do business nationwide, the installation masters on their own platforms are all voluntary installers from all over the country. It is difficult to achieve all-round training, and many do not have uniform installation and after-sales standards, so the installation quality of the installation masters may not be guaranteed. For a manufacturer who is responsible for consumers, it is certainly not expected to have problems in the installation and after-sales links. Therefore, how to ensure the quality and professionalism of the installation master is the second problem faced by the installation and after-sales platform.
Thirdly, because big brands have perfect sales and after-sales systems and channels. As a result, many installation platforms can only accept orders from small brands, or loose orders, or temporary orders from a brand dealer, so the amount of installation is limited. If there is not enough, how can the installation and after-sales platform profit and survive? Recently, the installation master reported that his installation fee of more than 1000 yuan on the XX platform had been delayed for several months and had not been settled. Therefore, how to settle the unprofitable installers who join the platform? This is the third problem faced by the installation and after-sales platform.
In addition, whether to focus on retail installation or engineering installation has become the fourth problem faced by the installation and after-sales platform. All the problems mentioned above are faced by the retail sector. What are the problems faced by the installation and after-sales platform in the field of engineering installation? First of all, the project installation volume seems to be large, but the price is very low, so it can only be "small profits but quick turnover"; Secondly, the settlement cycle of engineering installation is long. Once the capital chain breaks, the platform is difficult to continue to develop unless it has a strong capital pool or other industrial support.




